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Subscribe to specific types when you create an endpoint, or leave the filter empty to receive every type, including ones added later.

Email

SMS

Account

These describe your account, not a message, so data has no message fields. Each fires once per threshold per billing period, at the same moment the email alert is sent.

Test

Which ones to handle first

  1. email.bounced and email.complained: flag the address in your own records so no other system emails it either.
  2. email.unsubscribed and sms.opted_out: update the person’s marketing preference.
  3. email.delivered and email.failed: show delivery state in your admin tools, retry failures through another channel.
email.sent is mostly useful for latency monitoring; email.delivered is the one that means the message arrived.