Email types

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Transactional

• Sent to anyone, no consent record needed.
• No unsubscribe headers: recipients cannot opt out of their own receipts.
• Still blocked for addresses that hard-bounced or complained, because sending to them again only hurts your reputation.

{
  "from": "orders@yourshop.co.za",
  "to": "thandi@example.com",
  "subject": "Your order #1042 has shipped",
  "html": "<p>Tracking: <b>CG123456789ZA</b></p>"
}

​

Marketing

• Send "class": "marketing".
• Sendbaze adds List-Unsubscribe and one-click unsubscribe headers, so Gmail, Yahoo and Outlook show an Unsubscribe button. Put {{unsubscribe_url}} in your HTML or text to add a visible link too.
• Recipients who unsubscribe are suppressed for marketing only; your transactional email still reaches them.
• The complaint monitor watches marketing more closely: at 3 or more complaints and a complaint rate of 0.1% over 24 hours, sending pauses and the owners are emailed. See reputation.

{
  "from": "news@yourshop.co.za",
  "to": "thandi@example.com",
  "subject": "New arrivals this week",
  "html": "<p>...</p><p><a href=\"{{unsubscribe_url}}\">Unsubscribe</a></p>",
  "class": "marketing"
}

​

SMS classes