yourshop.co.za or a subdomain such as mail.yourshop.co.za. Both work; the choice affects reputation and DNS hygiene.
We recommend a subdomain
- Separate reputation. Receivers track reputation per domain. If a campaign performs badly, the mail your staff send from Google Workspace or Microsoft 365 on the root domain is unaffected.
- No DNS conflicts. Your root domain already has MX and SPF records for your mailbox provider. A subdomain starts empty.
- Clear intent.
orders@notify.yourshop.co.zatells people, and filters, what kind of mail it is.
mail, notify, send, updates. Use another one, such as news, for marketing so the two classes never share a reputation.
When the root domain is right
Small teams that want replies to land in the same mailbox, or brands whose customers expect@yourshop.co.za exactly, can verify the root. Nothing else changes: the DKIM records still go on _domainkey hosts and the return path still lives on the mail subdomain, so your existing MX and SPF stay untouched.
Subdomains of a verified domain
Onceyourshop.co.za is verified, from may use any subdomain (orders@notify.yourshop.co.za) without extra set-up. The reverse is not true: verifying notify.yourshop.co.za does not let you send from yourshop.co.za.
Limits
The number of verified domains depends on your plan; see plans. Adding one beyond the limit fails with403 plan_limit; the error body carries the limit and an upgradeUrl.