Marketing email

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What is added

• List-Unsubscribe and List-Unsubscribe-Post headers on every marketing email, so mail clients show an Unsubscribe button next to the sender. One click marks the address unsubscribe on your suppression list and emits an email.unsubscribed webhook.
• {{unsubscribe_url}} in your HTML or text is replaced with the same link, so you can add a visible footer link. Use it: some clients only show the button for senders they already trust.
• Header hygiene: Message-ID, Date and Precedence: bulk are set for you.

{
  "from": "Yourshop <news@yourshop.co.za>",
  "to": "thandi@example.com",
  "subject": "New arrivals this week",
  "html": "<p>...</p><p><a href=\"{{unsubscribe_url}}\">Unsubscribe</a></p>",
  "class": "marketing",
  "tags": ["campaign:spring"]
}

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Rules

• Only send to people who opted in and keep a record of when and how. POPIA and the CAN-SPAM style rules of receiving providers both require it.
• Honour unsubscribes everywhere: an address marked unsubscribe still receives your transactional email (receipts, OTPs) but no marketing, and your other systems should follow suit through the webhook.
• Watch your complaint rate. At 3 or more complaints and a rate of 0.1% or more over 24 hours, sending pauses. See reputation.
• Send from a dedicated subdomain (news.yourshop.co.za) so campaigns never affect transactional delivery.

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Marketing SMS